If you haven’t set up a business profile on Instagram already, it is time to start. Instagram has over a billion monthly users, with five hundred million people logging onto the platform daily. After Facebook, it has become the largest and most engaging social platform. Across the globe, 65% of Instagram users are between the ages of 18 and 34. If you are targeting your products to the younger crowd, Instagram is the place to be.
In my experience, Instagram engagement metrics have become one of the most essential key performance indicators (KPIs) for companies to measure. When companies release new products or launch campaigns, they can successfully advertise and gain traction through hashtagging and sharing posts to a broad audience.
What’s more, many Instagrammers discover new products on Instagram; thus, it is evolving from purely social media to an e-commerce platform. Companies can even sell their products directly through pictures, instead of the user clicking to visit another site. Fabletics by celebrity Kate Hudson is one example of a company that consistently posts content while tagging its products with prices. Its followers can purchase clothing without leaving the Instagram app.
To build a successful business profile, companies need creative content that is eye-catching and engaging. The platform is not just about posting photos — a proper visual branding strategy is essential to stand out from the competition.